Judith Capital (Henderson, Nevada) receives federal registration of the JUDITH CAPITAL® trademark on the Principal Register, securing nationwide protection of the brand name across diamonds, gold bullion, jewelry appraisal, and authentication/testing services.

The registration marks the completion of the federal trademark process for the Judith Capital name and establishes the company’s exclusive rights to use the federally registered mark in connection with the covered goods and services. The registration also provides a protected identity for a brand that now extends across both the commercial and technical sides of the company’s operations.

The scope of the registration reflects the breadth of Judith Capital’s business. Federal protection covers diamonds and gold bullion as well as jewelry appraisal and authentication/testing services, providing a unified trademark foundation as the company continues developing under the Judith Capital name.

Judith Capital is a private diamond and gold studio based in Henderson, Nevada. The company develops proprietary diamond intelligence systems, automated research tools, appraisal technologies, and material testing capabilities. Navy veteran owned.

Media contact: press@judithcapital.com

Judith Capital (Henderson, Nevada) transitions operations around a private studio format, and discontinues secondhand dealer operations to improve its risk profile and customer privacy.

As Judith Capital’s business has evolved, a traditional public-facing location has become increasingly unnecessary. A growing portion of the company’s work now centers on technology and services that can be delivered digitally, while its diamond and gold business is better suited to private client relationships than conventional retail operations.

The transition also includes the voluntary discontinuation of Judith Capital’s secondhand dealer operations. Although secondhand buying played an important role in the company’s early development, it carries regulatory and recordkeeping requirements that no longer align with the direction of the business. Eliminating those operations reduces exposure to fraud associated with public secondhand acquisitions. By discontinuing secondhand dealing entirely, Judith Capital also eliminates the inspection and customer-record requirements that accompany that activity.

The private studio model provides greater discretion for clients by reducing the amount of personal information Judith Capital is required to collect and maintain as part of ordinary transactions. It also allows the company to focus its physical operations on the areas where an in-person environment remains valuable while continuing to expand services that do not require clients to visit a retail location.

Judith Capital will continue operating from Henderson, Nevada, with consultations arranged privately by appointment. The change reflects a deliberate move toward a quieter operating model built around discretion and the evolving needs of the business.

Judith Capital is a private diamond and gold studio based in Henderson, Nevada. The company develops proprietary diamond intelligence systems, automated research tools, appraisal technologies, and material testing capabilities. Navy veteran owned.

Media contact: press@judithcapital.com

Judith Capital (Henderson, Nevada) evolves Judith Capital Buyers Club into Diamond Desk and expands it into a full diamond intelligence platform, integrating inventory research by GIA grading report number, available diamond media, analytics, stale diamond detection, and broader access to an upgraded appraisal system with stronger global comp selection, verification features, and downloadable reports. Subscribers receive a monthly allotment of appraisals.

The company has expanded access to its appraisal system following a substantial upgrade to the underlying valuation process. The system now evaluates a diamond against comparable diamonds currently available in the global marketplace, and uses stronger comp selection to produce a more defensible opinion of value. Appraisals include the selected comparable diamonds and verification information in a downloadable report, giving users visibility into the market evidence supporting the valuation.

Diamond Desk now brings important capabilities together, giving subscribers direct visibility into the global diamond inventory itself, including access to analytics features. Subscribers can research the company’s available inventory and access videos of specific diamonds when available. Diamond Desk also now incorporates Judith Capital Analytics and Stale Diamond Checker, bringing true market intelligence into the membership experience alongside the discounted pricing on diamonds established through the legacy Judith Capital Buyers Club.

Judith Capital is a private diamond and gold studio based in Henderson, Nevada. The company develops proprietary diamond intelligence systems, automated research tools, appraisal technologies, and material testing capabilities. Navy veteran owned.

Media contact: press@judithcapital.com

Judith Capital (Henderson, Nevada) launches a first-of-its-kind consumer tool enabling instant verification of whether a natural diamond has remained unsold in the global supply chain for more than 90 days.

The company’s new automated tool, dubbed Stale Diamond Checker, continuously compares the current global supply against historical market inventory to identify natural diamonds that have remained available for at least 90 consecutive days.

A diamond remaining on the market for an extended period provides information that is difficult for an individual buyer to observe independently. Judith Capital believes knowing how long a diamond has remained available can provide useful context when evaluating a purchase and may create additional negotiating leverage.

Judith Capital is a private diamond and gold studio based in Henderson, Nevada. The company develops proprietary diamond intelligence systems, automated research tools, appraisal technologies, and material testing capabilities. Navy veteran owned.

Media contact: press@judithcapital.com

Judith Capital (Henderson, Nevada) launches Judith Capital Analytics, providing real-time diamond supply monitoring and downloadable inventory data. Designed as a consumer-facing service to challenge B2B-only providers.

Judith Capital has reached a new stage in the development of its diamond platform. By continuously collecting data from the global wholesale market, the company can now compare current inventory against historical observations and analyze how individual diamonds and the broader market change over time.

The resulting analytics extend well beyond a snapshot of diamonds currently available. Judith Capital can measure changes in market inventory, observe pricing behavior over time and identify how long individual diamonds remain available. The same historical data can reveal differences in market behavior across diamond characteristics while providing a foundation for increasingly sophisticated analysis as the dataset continues to grow.

Judith Capital Analytics makes a portion of this market intelligence available directly to consumers through real-time supply monitoring and downloadable inventory data. Much of the diamond industry’s inventory technology has traditionally been designed for business-to-business use, and Judith Capital is developing its platform around the idea that individual buyers should also have access to meaningful information about the market in which they are purchasing.

The company expects its growing historical dataset and analytics capabilities to serve as a foundation for future diamond technologies. As the platform continues collecting market observations, Judith Capital intends to develop new ways of using that information to help understand diamond pricing and market behavior.

Judith Capital is a private diamond and gold studio based in Henderson, Nevada. The company develops proprietary diamond intelligence systems, automated research tools, appraisal technologies, and material testing capabilities. Navy veteran owned.

Media contact: press@judithcapital.com

Judith Capital (Henderson, Nevada) launches Judith Capital Buyers Club, a subscription service giving members exclusive access to natural diamond brokerage at 6%, and an unlimited 50% discount on lab-grown diamonds.

The company spent the first half of 2025 expanding its diamond platform with a focus on scalability. Additional supplier relationships increased access to diamonds available through the global marketplace, while continued technology development strengthened the infrastructure needed to support a growing number of clients.

The Buyers Club builds on that foundation by introducing a subscription model for clients who regularly purchase loose diamonds. Members receive natural diamond brokerage at a 6% fee and an unlimited 50% discount on lab-grown diamonds, extending the benefits of Judith Capital’s expanded sourcing capabilities directly to subscribers.

The program represents the next stage of Judith Capital’s diamond business as the company continues developing a more scalable approach to sourcing and selling loose diamonds.

Judith Capital is a private diamond and gold studio based in Henderson, Nevada. The company develops proprietary diamond intelligence systems, automated research tools, appraisal technologies, and material testing capabilities. Navy veteran owned.

Media contact: press@judithcapital.com

Judith Capital (Henderson, Nevada) rebrands from Joyas Vegas, adopting a name with personal meaning and long-term vision.

The change follows a review of the Joyas Vegas name during the federal trademark process and comes at a useful point in the company’s development. Still early enough to change direction without abandoning an established brand, the company is taking the opportunity to choose a name better suited to what the business is becoming.

The company’s direction has expanded beyond the concept suggested by Joyas Vegas. The mission has become clear: operate as a private diamond and gold studio while developing proprietary diamond intelligence systems, automated research tools, appraisal technologies, and material testing capabilities. A broader identity is needed for a company intended to work across both the commercial and technical sides of diamonds and precious metals.

Judith Capital was selected after an extensive naming process. “Judith” is the name of founder Daniel Osterday’s mother, giving the company a permanent personal connection, while “Capital” provides room for a business intended to extend beyond traditional jewelry retail. The name also proved practical for long-term brand development, with the corresponding domain and social media identities available.

The rebrand establishes Judith Capital as the identity under which the company will move forward. The name is deliberately broad enough to accommodate the company’s vision.

Judith Capital is a private diamond and gold studio based in Henderson, Nevada. The company develops proprietary diamond intelligence systems, automated research tools, appraisal technologies, and material testing capabilities. Navy veteran owned.

Media contact: press@judithcapital.com

Joyas Vegas (Henderson, Nevada) helps modernize City of Henderson secondhand dealer regulations. Following eight months of engagement with the City of Henderson to expand availability of Category B Class II Secondhand Dealer licenses, Ordinance No. 4041 passed on October 15, 2024. Joyas Vegas subsequently received a Secondhand Dealer license for secondhand gold and jewelry acquisitions, becoming the first company to operate under the expanded framework.

When Joyas Vegas began pursuing a secondhand dealer license in early 2024, Henderson Municipal Code limited the number of Category B Class II licenses to just 10 citywide, and all 10 were already held. Rather than structure the business around a different license category that did not fit its intended operations, Joyas Vegas began working with the City of Henderson to modernize a licensing framework that had been established when the city was significantly smaller.

Over the following eight months, company founder Daniel Osterday attended City Council meetings and worked with city officials to explain why the fixed licensing cap no longer reflected the size of Henderson or the needs of businesses seeking to enter the market. Joyas Vegas maintained a completed license application with the city throughout the process, updating portions of the application as necessary while the regulatory change moved forward.

The resulting ordinance replaced the fixed cap with a licensing framework tied to Henderson’s population, allowing the number of available licenses to grow with the city. The change was incorporated into Ordinance No. 4041, which passed on October 15, 2024.